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Paytm, one of the most famous Indian e commerce website has got the sponsorship rights of Board of Control for Cricket in India for all the matches which will be played in the home till the year 2019. In this case, Paytm will have to pay Rs. 2.42 crore every time a match is hosted by BCCI.
During this tenure, approximately 84 matches have been schedule and out of them first home series shall take place against South Africa in coming September. Paytm which is owned by One97 communication won the sponsorship rights this Thursday. These rights were previously held by Micromax at the price of Rs. 2.02 crore.
BCCI will earn huge amount from Paytm in the next four years, this is in addition to the amount which BCCI is earning from the other broadcasting and sponsors. This time, there were two bidders for the title of Sponsorship wherein Micromax was not able to place his bid due to incomplete papers while Paytm raised the bid at Rs. 203.28 crores which shall now be paid by the company within a period of four years.
Further to this Anurag Thakur commented that around 84 matches are planned in next four years, and we expect that during this term Paytm shall build up a strong relationship with he game.
He also mentioned that the realization amount has increased by 20% to which Indian cricket is thankful to Paytm and they welcome them on board in future matches.
“We are also happy that the realization has augmented by 20 per cent. It promises well for Indian cricket. I am grateful to Paytm for their attention and reliance in Indian Cricket and greet them on board,” Mr. Anurag Thakur added up.
The founder and chief executive officer of Paytm Vijay Shekhar Sharma also mentioned that Cricket is the preferred sport of almost all the Indians, and we look forward to invest our time and money in cricket and other sports. As we are one of the growing brands, no place is better than the platform of cricket in India. This shall truly help us get connected with the citizens and fans of Indian cricket.