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Rugby World Cup 2015 Travel Campaign
Rugby world cup is scheduled between 18th September to 31st October 2015. It is the first time after Olympics when England is hosting world cup. England would face an increase in traffic of fans during the world cup season. Hence, special arrangements have to made, to keep the city traffic moving.
4.3 million Fans are expected to travel to England in 44 days of the tournament. So, transport arrangements are a must in order to keep the same pace of the city. There is a campaign launched to manage the traffic. Especially for people who stay near the game venue or travel to the venue for work. They campaign urges these people to look for alternative roots to make their lives easy.
Bernard Lappaset is of the view that the Rugby World cup experience can be increased only if all the fans, local residents, businesses take an active part in the awareness of routes and transport options. Rugby is a team play, so the people and fans also have to become a team for the world cup success.
Managing director of rugby said that, the organisers are aware of special transport requirements for the fans that are travelling. With the help of local transport providers and stake holders they are able to create facilities. But, fans and business are requested to follow certain routes to avoid chaos.
The nationwide campaign that is being launched will appear on radio, TV, online. There is a special travel related website also, that has been rolled out.
Maximum number (i.e.10) of matches is supposed to happen in Twickenham Stadium. Millennium Stadium is scheduled to host eight matches. Three areas that will have major influx of crowd are Richmond, Hounslow and Cardiff.
With, the road A316 closed for seven hours during match days. The organisers have launched the website with details, stating the peak traffic hours and routes, the routes to avoid, the routes to take. There is also information of routes that would remain closed on the days of game. This campaign is launched for people to plan their travel routes well ahead of time. Especially for locals near the thirteen venues to keep their level of travel disruption minimal details of partners, relevant councils and transport of London is also available on the website
The tag line of campaign is ‘Beat the Rugby traffic or crowds.’ The digital and outdoor drive would appear majorly in the Richmond and Cardiff areas. There are tannoy announcements also planned for south west trains that enroute Twickenham and Arriva Trains Wales.
More and more fans are encouraged to visit the website and follow the routes. There are also links for travel ticket bookings on the website. All this is done to make the Rugby fans and the locals free of disruption.